Sponsor Resmi Manchester United

[Supernan]

USA Tour 2010 ternyata punya makna ganda nih, selain uji coba dan merangkul pasar US. Juga sebagai promo atau lauching kerja sama 4 tahun bersama AON, salah satu perusahaan Finance terbsesar di Dunia. Ini merupakan sponsor utama United buat musim depan pengganti AIG. Biasa US Connection nih Glazers...abis AIG >> AON >> Nike,

Bener USA UNITED States of America

“United in 2010” – A Monumental Step in
Building Our Global Brand

By Greg Case, President and Chief Executive Officer

It is a rather unique opportunity in the business world when two leaders in their respective fields can come together in a global partnership such as the one we have announced with our friends at Manchester United, the world’s #1 sports brand.

When you are on the field of play and you see an opening, you go for it with a vengeance. When we became aware of the once-in-a-lifetime opportunity to team up with one of the world’s most powerful sports brands, we knew that it was something we wanted to be part of, and we moved aggressively to get it. Our colleagues at Manchester United share many of our same values, including a desire for excellence and winning. In every match they leave it all on the pitch, just like our Aon colleagues who do everything they can to deliver distinctive value to our clients. We felt, and our friends at Manchester United agreed, that this was a powerful combination that will have tremendous impact in the world of sport and business!

So why did this partnership happen?

Aon has been on a journey to reach its full potential. We have taken many steps to build our Firm and to position it as the leading global provider of risk management services and human capital consulting, but we have yet to make a major commitment in promoting the Aon brand.

With our strategy clearly defined and with a strong foundation underneath everything we do as a Firm, we reflected on how best to reinforce our brand on a global basis and create an opportunity to communicate on a broader scale the value we bring to our clients.

Our partnership with Manchester United meets all of our criteria. As the #1 brand in the world’s #1 sport, Manchester United gives the Aon brand a truly global platform with exposure to the world’s largest fan base of over one billion soccer fans and the over 330 million Manchester United fans over a wide variety of distribution channels, including sponsorship of the world famous shirt starting with the 2010/11 season.

Announcing the deal, Manchester United chief executive David Gill said, “We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010-11 season. We look forward to being closely aligned with the world leader in risk management, a firm which shares our values and is an exciting partner for Manchester United. Today’s announcement clearly strengthens our position as the world’s leading football club.”

And speaking about that world famous shirt, more than 6 million Manchester United shirts are sold in a year, giving Aon more than 6 million “walking billboards” annually. With each appearance Manchester United makes, they will add to their fan base in both existing and new markets. Starting in 2010 the Aon-sponsored shirt will continue to build equity for our Firm as it increases its impression rate globally.

Manchester United’s record of excellence on the pitch is rivaled only by their success as a global brand. Nearly 90 million people watch their weekly matches. Approximately 1.15 billion households have access to Manchester United’s games, and their web site receives approximately 60 million impressions per month, of which 70 percent are outside of the United Kingdom. And Manchester United has no match in sports when it comes to their global brand awareness: 100 percent in the U.K. and Korea, 98 percent in Germany, 90 percent in China, and 80 percent in Japan.

The strong Manchester United brand is compelling because it provides Aon with an opportunity to communicate the value we bring to clients on a broader base than we ever could have achieved on our own. We also will have the chance to maximize the value of our partnership in Asia, Latin America and the Middle East as well as take advantage of Manchester United’s strong presence in the United Kingdom and Europe.

So why did we align ourselves with Manchester United? It was an opportunity that we could not afford to pass up. It was an opportunity to line up the #1 brand in the world’s #1 sport with the #1 firm in the world when it comes to providing solutions to clients on how to best manage their risk. Just like the players for Manchester United who strive for success each time they play, we at Aon work hard every day to make sure our clients are getting the best service we can possibly provide. Our 37,000 Aon colleagues work together as a global team, they leave it all out on the field each and every day just like those who put on the world famous Manchester United shirt, and we are not satisfied unless we are the winner at the end of the day.

The 333 million Manchester United fans will see a very united partner who will be much more than just a name on a shirt. They will see a global team of 37,000 strong committed to a single purpose – of building the Aon brand.