ANFIELD LOSES CASH OF TITANS
SPORT CONFIDENTIAL
11 October 2009 - Tom Hopkinson
Liverpool were pleased with themselves when they announced their £80million, four-year kit sponsorship tie-in with Standard Chartered Bank.
It was believed their deal, which begins next season and matches the record agreement struck between Manchester United and American insurance bigwigs Aon, proved the Merseysiders could compete commercially with their arch rivals.
But Confidential understands that Liverpool are lagging way behind United, whose deal is
worth closer to £100m.
Aon are understood to have dumbed down their numbers to avoid criticism in the global economic climate.
Meanwhile, Prudential are leading the race to become the FA Cup's latest sponsor, with current backers e.on in the frame to replace Coca-Cola as title sponsor of the Football League.
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salut buat MU.
ternyata masih nilai sponsor terbesar di dunia. nggak pantes kan klub yang dah mandul puluhan tahun mo menyamai brand nomor 1 sedunia, pemegang rekor juara premiership sejak pertama kali bergulir.
MU emang top markotop...