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Old 22-08-2012, 07:57 PM   #1
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Default Indonesian international sponsorship

Setelah Garuda Indonesia di LFC, kemudian ada lagi di MLS (share pics ya), ini ada lagi di Belgia, gk tanggung-tanggung, as sponsor jersey nih

Yak tvOne di CS Vise, Belgia




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Old 22-08-2012, 08:21 PM   #2
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Default Re: Indonesian international sponsorship

Wkwkwk... nepotisme nih. Aku pikir jerseynya jadi kuning... ups emang apa timbal balik yang di dapat tvon*? tv yang aneh.
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Old 22-08-2012, 08:24 PM   #3
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Default Re: Indonesian international sponsorship

Garuda Indonesia signs with LFC
12th Jul 2012



Garuda Indonesia and Liverpool Football Club have today announced a three year partnership that will see one of Asia's most rapidly growing brands become the Global Official Airline for Liverpool FC.

As one of the world's leading football brands, the partnership provides Garuda with access to LFC's global brand awareness and international fan base which will enable the airline further opportunities to grow its business throughout the world.

Ian Ayre, Liverpool FC managing director, said: "This is a fantastic partnership for both parties. Liverpool Football Club has a huge international following and we are looking forward to working with Garuda Indonesia across many markets in order to capitalise on their rapid growth.

"It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base. Indonesia is an ambitious country with a rapidly growing economy which the Club has great affiliation with and where we hope to hold next year's pre-season tour."

Emirsyah Satar, President & CEO Garuda Indonesia, added: "As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC's huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world."
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Old 22-08-2012, 08:37 PM   #4
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Default Re: Indonesian international sponsorship

Ada TV One di CS Vise Belgia

Ada yang berbeda dengan kostum away klub divisi 2 Liga Belgia, CS Vise musim ini. Di bagian depan seragam klub tersebut, ada logo sponsor baru, TV ONE. Benar, itu adalah logo dari salah satu stasiun tv lokal Indonesia milik keluarga Bakrie. Meski belum diketahui berapa besar nilai kontrak dan lamanya, yang jelas seragam away tersebut mulai dipakai para pemain klub milik Bakrie grup tersebut saat mereka mengalahkan Charleroi, dalam laga perdana divisi dua Liga Belgia.



Apa yang sudah dilakukan TV One, dengan menjadi official sponsor di sebuah klub luar negeri mungkin bagi sebagian orang bisa dianggap kebanggaan. Bahwa ada produk/perusahaan asli Indonesia yang mampu menjadi sponsor resmi klub luar negeri dan go internasional. Tapi, bagi saya hal ini malah suatu kenaifan dan kesalahan strategi marketing. Karena, sebagaimana yang kita tahu, TV One itu milik Bakrie Grup, sebagaimana pula klub yang disponsorinya CS Vise.

Sebuah hal yang sangat berbeda jika dibandingkan dengan apa yang sudah dilakukan Garuda Indonesia dengan Liverpool, Bank BNI dengan Chelsea. Langkah ekspansi mereka dengan menjadi official sponsor klub-klub tersebut murni untuk pengembangan bisnis. Dengan menjadi Official Partner of Liverpool Football Club dan Official Global Airline Partner of Liverpool Football Club, Garuda Indonesia membidik pangsa pasar Eropa, khususnya Inggris. Hal yang sangat sejalan dengan impian maskapai nomor wahid Indonesia tersebut yang ingin menjadi maskapai penerbangan internasional. Pun demikian dengan Bank BNI yang menggandeng jawara Liga Champions Eropa, Chelsea FC. Dengan kerjasama ini Bank BNI ingin mengincar nasabah dari para fans klub asal London tersebut.

Lalu apa yang membedakan dengan langkah TV One yang menjadi sponsor CS Vise tersebut? Seperti yang saya katakan di awal, menjadi sebuah hal yang naif dan mubazir investasi tersebut karena TV One dan klub CS Vise berada dalam satu kepemilikan, Bakrie Grup. Fakta inilah yang membuat orang banyak akan berpikir, ternyata uang Bakrie Grup tak akan lari kemana. Dikeluarkan dari satu perusahaan untuk masuk ke perusahaan yang masih bersaudara. Yang kedua adalah faktor branding. TV One adalah brand stasiun tv lokal, berbahasa lokal dengan konten-konten yang lokal pula. Nah, jika semua masih berbau lokal, dan dibatasi wilayah, mengapa mereka memasang logo/menjadi sponsor di sebuah klub di luar negeri, yang bahkan fans klub tersebut, yang bila bisa mengakses TV One tidak mengerti bahasanya? Beda dengan Garuda Indonesia yang melayani jasa penerbangan, dan Bank BNI di jasa perbankan, dimana faktor bahasa tidak menjadi kendala.

Kalau tujuan menjalin kerjasama sponsorship itu ingin lebih dikenal, semestinya TV One menjadi official sponsor di klub Indonesia saja.

sumber : http://olahraga.kompasiana.com/bola/...s-vise-belgia/
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Old 22-08-2012, 08:44 PM   #5
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Quote:
Originally Posted by fredrian.seven View Post
Wkwkwk... nepotisme nih. Aku pikir jerseynya jadi kuning... ups emang apa timbal balik yang di dapat tvon*? tv yang aneh.
Wis gk ndeleng "politik" di belakangnya deh
Yah setidaknya ada secuil kebanggaan atas nama Indonesia ..., cieeee ....

Lha kuwi jersey keepernya kuning #eehh
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Old 22-08-2012, 08:47 PM   #6
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Default Re: Indonesian international sponsorship

Oh yaa .., untuk club MLS, malah dimiliki sahamnya, more than just sponsor nih, Thaher ...., club yg dimaksud DC United

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Old 22-08-2012, 09:18 PM   #7
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Default Re: Indonesian international sponsorship

Karena Erick Thohir salah satu ownernya,
official web DC united, ada versi bhsa.Indonesia-nya juga



http://www.dcunited.com/tag/bahasa-indonesia
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Old 23-08-2012, 10:45 PM   #8
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Default Re: Indonesian international sponsorship

Setelah sempet nongol di tepi lapangan Newcastle United bbrp waktu lalu, supersoccer melanjutkan ekspansinya ...., kali ini ke Manchester, sayangnya the blue side

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Old 24-08-2012, 01:53 AM   #9
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Default Re: Indonesian international sponsorship

Quote:
Originally Posted by fey777 View Post
Kalau tujuan menjalin kerjasama sponsorship itu ingin lebih dikenal, semestinya TV One menjadi official sponsor di klub Indonesia saja.

sumber : http://olahraga.kompasiana.com/bola/...s-vise-belgia/

Wow ini yg menarik perhatian gw dan emang apa yg gw rasain..
Entah apa yg dipikirin si bakrie, mending taruh nama dia drpda tvone. Mana ada orang disana yg ngerti, ngapain tv lokal dibawa2, emang mereka mau nonton? trus ngerti bahasa indo? hadehh.. gak penting bgt..

Untuk supersoccer, ya bisanya cuma ke city opa, kalo ke United harganya kemahalan
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Old 24-08-2012, 02:05 AM   #10
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Default Re: Indonesian international sponsorship

ga bisa banyak komen..
Biarkan lah mereka berkreasi seenak udel mereka.
Dan gw pribadi setuju banget ama pndapat bung fey777.. Apa sisi positifnya dg memasang TVONE di jersey mereka?? Kalau gitu Sama aja dri bakri*,untuk bakri*. Hahhh kebanyakan duit.. Biarkanlah mereka. Mereka lbh pandai brbisnis dibdg kita.
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